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Rob McInnes on IP

"Thirty years ago, only 20% of a typical listed company's value would be represented by intan- gible assets, today the figure is closer to 80%. It's arguable that IP is now the main source of sustainable competitive advantage for almost all businesses."
Rob McInness, Partner
Spruson & Ferguson
(Austr. Innov. 2008 p51) 

IP...?

IP (noun, abbrev. for)
in·tel·lec·tu·al prop·er·ty

Property or intangible asset arising from a novel creation of the mind, such as a design, manuscript, innovation or invention which may be protected by a patent, copyright, trademark, etc.

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Commercialisation

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David Andrews, CEO
Woolcock Institute
 

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CEO of Agreon

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Tuesday
Dec132011

In the Media

Visit my Articles page for a list of recent white papers, articles and a sneek preview of my latest book: "Thinking of... Applying for a Patent in Australia?".